Yes, it does matter if your product is ugly

A select few companies can get away with clunky, ugly products. For the rest, beauty matters. Liz Stinson• September 2024 • FastCompany Despite what we’ve been told—that “beauty is in the eye of the beholder”—there are some statistical truths to what makes something nice to look at. A circle is more beautiful than a rectangle, and blue is […]

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