August 2024
The Design Industry Advisory Committee (DIAC) is seeking to rebrand the current wordmark of DIAC. DIAC is calling for interested design companies or individuals in Ontario, with a strong knowledge of branding and visual identity design, to design the new visual identity/wordmark for DIAC and develop basic visual identity guidelines/standards.
As DIAC is a small research organization we are seeking designers who are able to offer their services on a pro-bono basis. An honorarium may be offered to the successful proponent for further development of the brand. In case DIAC seeks to also change its name, the fees for re-naming will be negotiated separately with the selected proponent.
The selected proponent will be given further information regarding the requirements of the new wordmark and the potential renaming, in a separate detailed briefing.
Design Brief
The task within this design brief is to refresh the current wordmark, in favour of a wordmark that is typographically appealing, unique, and timeless. We are not looking for an additional logo besides the wordmark. A graphic element may be part of the redevelopment, but it is not considered to be a standalone logo and is not a requirement of this design brief task.
The wordmark must function in black and white, colour, and as a negative version (e.g. white on a colourful background, etc.). Currently DIAC is using Teal (PMS 2397) and Dark Grey (PMS 419) as primary colours. It is not part of this design brief to suggest a new colour palette.
Submission Requirements
Required for this Submission of Interest is only to submit your portfolio and a brief letter of qualification for this task to the contact listed below. No concepts are required at this stage.
Deadline for Submission of Interest:
Friday, September 13, 2024
Completion of Final Rebrand:
Friday, October 25, 2024 (Schedule will be confirmed with the selected proponent)
Launch of New Brand:
January 2025
Further information/questions:
For further information or to send your response, please contact Kevin Solarick, Strategic Director at [email protected].
Only those candidates who are invited for an interview will be contacted.
About The Design Industry Advisory Committee
The Design Industry Advisory Committee (DIAC) is a think tank and cross-disciplinary research group established in 2001. The activities of DIAC promote the strategic value of design and the contribution of designers from all disciplines to economic, social and environmental goals.
The Design Industry Advisory Committee (DIAC) was established by the City of Toronto in 2001. DIAC’s purpose is to leverage Ontario’s design capability to address economic, social and environmental priorities. In 2004, DIAC completed its first major research study, ‘Design Matters: DIAC Design Industry Study’. The research identified a strategic plan with four critical action steps designed to transform Ontario’s design workforce into a strategic design hub for North America.
Resource: https://www.diac.on.ca/news/2024/8/13/call-for-submission-of-interest-diac-rebrand
