Richard Kuchinsky • December 2024
Top 10 things to see at The Running Event …
1. What new brands will enter the performance footwear space? There’s never been a better time to launch a running shoe brand. Mount to Coast made a big splash last year.
2. What existing apparel/equipment brands will get into footwear? SATISFY® is on my list to check out.
3. Hypershoes. We’ve seen sub-100g race shoes from some of the Chinese brands. Will a big US brand bring this to the masses?
4. Style vs. Performance (Part 1). How fashion continue to influence performance in colors, patterns and style and what does the future of running look like? Bandit is one to watch here.
5. Style vs. Performance (Part 2). How will performance influence fashion? What will be the next Salomon to make waves on the street? Will it be Saucony trending
6. Collabs. Will we see anything new? Have we reached a breaking point? Are we bored with more logos on stuff?
7. Influencers. Less, please.
8. Tech. On made waves with spray on shoes. adidas and Carbon have interesting things happening with additive 3D printing. What’s new? Next?
9. The Craft Sportswear Kype Pro I helped design will be making a trade debut. Looking forward to seeing the reception in real life.
10. Good people. Runners, Designers, and passionate industry people. I always look forward to walking the show and running into new, inspiring people. If you see me (look for the beard) say hi!
