Mission

Our mission is to raise the profile of design in Canada by supporting designers, encouraging collaboration, promoting quality in design, and creating a welcoming network where knowledge and experience can be shared.

Purpose

Believing in design to enhance the quality of life, we strive to enrich the lives of Canadians by educating businesses on the value of design, preserving and showcasing Canadian design, and creating genuine opportunities for designers.

Vision

Our vision is a future where Canadian design is recognized and celebrated, for innovation, cultural diversity and originality, at home and around the world.

Our Values

• Collaboration: Cross-disciplinary collaboration strengthens the design by creating meaningful connections between designers, businesses, and society.
• Curiosity: We believe curiosity drives learning, and focus turns insight into meaningful outcomes.
• Play & Imagination: We recognize that creativity thrives when designers are free to explore, experiment, and imagine bold futures.
• Sustainability: We are committed to sustainable and responsible design to create solutions that positively impact society and the planet.
• Canadian Identity: Cultural diversity and a community-based spirit make Canadian design unique and impactful, drawing inspiration from our identity.

Our Goal

To provide a place for designers from different disciplines to exchange ideas, explore issues and identify opportunities for socially responsible outcomes.