Pentagram’s twin logos for Doha Design District

Creative Boom • Tom May • September 2026

Pentagram’s challenge was to create a maker’s space and an event space for Doha Design District – a hub for design, innovation, and collaboration. The two Arabic words were chosen for these sub-brands; Mada for the maker’s space and Sada for the event space.

Reference: https://www.creativeboom.com/work/pentagrams-twin-logos-for-doha-design-district-are-a-masterclass-in-crafting-a-sub-brand/