We Believe:

1. Design will shape Canada’s future.


Design is a strategic national asset that strengthens our economy, culture, and global presence.

2. Good design delivers value.


Thoughtful design leads to innovation, clarity, and meaningful outcomes for organizations, communities, and industries through innovation and differentiation. Design is smart business.

3. Canadian identity is a design opportunity.

Design can express who we are — diverse, creative, curious, and future-focused. Designers’ work celebrates the many voices that make up Canada.

4. Design is empathetic.


Great design is inclusive, accessible, and rooted in empathy — inviting all Canadians to participate in shaping our shared future.

5. Collaboration fuels innovation.


Canada’s design community is strongest when we connect across disciplines, regions, and cultures.

6. Sustainability is essential.


Design must respect people and the planet, using materials and systems that reduce impact and create lasting value.